Social Networking Squandered

The DC Comics Facebook Page invites readers to send in photos that they took of one or more of the DC titles that were released that week, and then many of the photos are posted on that Facebook Page.

But why?

Here is what the page looks like. Why, why, why? This is the doing of something just to be doing something. So that something valuable will come of this silliness let's at least coin the new word "nontent," short for non-content. DC, I know that you can come up with a better idea than this.